Privacy Policy

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Last Updated: August 4, 2026

This Privacy Notice explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit phresh-h2o.com
• Purchase or subscribe to our alkaline water products
• Create an account
• Join our mailing or text-message list
• Participate in promotions, surveys, events, or loyalty programs
• Contact our customer-service team
• Otherwise interact with us online or offline

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Notice.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and Identification Information

This may include your:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Account username
• Other information you provide when creating an account or contacting us

Order and Payment Information

When you place an order, we may collect:

• Products purchased
• Order date and amount
• Subscription or delivery preferences
• Billing and shipping information
• Discount or promotional codes
• Transaction history
• Payment status

Payments may be processed by a third-party payment processor. We may not directly receive or store your complete credit-card or debit-card number.

Commercial Information

We may collect information about your purchases, product interests, shopping preferences, abandoned shopping carts, subscriptions, returns, refunds, and interactions with our advertisements or promotions.

Website and Device Information

When you visit our website, we and our service providers may automatically collect:

• Internet Protocol address
• Browser and device type
• Operating system
• Device identifiers
• Pages viewed
• Links selected
• Referring website
• Date and time of visits
• General geographic location derived from your IP address
• Information about how you use and navigate the website

Communications

We may collect information contained in emails, text messages, reviews, customer-service requests, social-media messages, survey responses, and other communications you send to us.

Marketing and Preference Information

We may collect your communication preferences, product interests, responses to promotions, and information about whether you opened or interacted with a marketing message.

User-Submitted Content

We may collect reviews, photographs, testimonials, social-media posts, contest entries, or other content you voluntarily submit. Please do not provide sensitive personal information in publicly visible reviews or posts.

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Sources of Personal Information

We may collect personal information:

• Directly from you
• Automatically through cookies and similar technologies
• From payment processors, delivery companies, e-commerce platforms, and customer-service providers
• From advertising, analytics, and marketing partners
• From social-media platforms when you interact with our pages or content
• From promotional partners or event organizers
• From publicly available sources, where permitted by law

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How We Use Personal Information

We may use personal information to:

• Process, fulfill, deliver, and manage orders
• Establish and manage customer accounts
• Process recurring subscriptions
• Communicate about orders, deliveries, returns, refunds, and account activity
• Respond to questions and customer-service requests
• Personalize your website and shopping experience
• Recommend products or promotions that may interest you
• Send marketing emails or text messages when permitted
• Administer discounts, promotions, contests, surveys, or loyalty programs
• Understand how customers use our website
• Measure and improve our products, advertising, website, and customer service
• Detect and prevent fraud, unauthorized transactions, security incidents, and other illegal activity
• Enforce our Terms of Use and other agreements
• Maintain business and transaction records
• Protect our rights, customers, employees, and property
• Comply with legal, tax, accounting, and regulatory obligations
• Complete a merger, acquisition, financing, restructuring, sale, or transfer of company assets

We will not use personal information for materially different purposes without providing any notice or obtaining any consent required by applicable law.

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Cookies and Similar Technologies

We may use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate and improve our website.

These technologies may be used to:

• Keep your shopping cart active
• Remember account and website preferences
• Process checkout activity
• Maintain website security
• Understand website traffic and performance
• Measure marketing effectiveness
• Deliver or personalize advertising

You may be able to manage nonessential cookies through your browser settings. Blocking some cookies may affect website functionality.

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How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Service Providers

We may disclose information to companies that perform services for us, including:

• Website-hosting providers
• E-commerce platforms
• Payment processors
• Shipping and delivery providers
• Customer-service platforms
• Email and text-message providers
• Cloud-storage providers
• Analytics providers
• Cybersecurity providers
• Accountants, insurers, consultants, and legal professionals
• Marketing and advertising providers

These providers may access personal information only as needed to perform services for us or as otherwise permitted by their agreements and applicable law.

Business and Promotional Partners

We may disclose information to partners when we jointly offer an event, promotion, giveaway, or other program. We will provide any additional notice or obtain consent when required.

Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

• Comply with a law, regulation, court order, subpoena, or legal process
• Respond to a government or law-enforcement request
• Investigate fraud, security incidents, or illegal activity
• Enforce our agreements
• Protect the safety, rights, and property of our company or others
• Establish, exercise, or defend legal claims

Business Transactions

Personal information may be reviewed, disclosed, or transferred in connection with a proposed or completed merger, acquisition, investment, financing, restructuring, bankruptcy, sale of assets, or similar business transaction.

With Your Direction or Consent

We may disclose information for another purpose when you direct us to do so or provide your consent.

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Sale and Sharing of Personal Information

We do not sell personal information in exchange for money. We do not knowingly sell or share the personal information of individuals under 16 years of age.

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Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Notice, including to:

• Complete and document transactions
• Maintain customer accounts and subscriptions
• Provide customer support
• Meet tax, accounting, recordkeeping, and legal obligations
• Resolve disputes
• Prevent fraud and security incidents
• Enforce our agreements

Retention periods vary depending on the type of information, the purpose for which it was collected, our legal obligations, and whether the information is needed to establish or defend legal claims.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

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Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, or destruction.

No website, payment system, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and should notify us promptly if you believe your account has been accessed without authorization.

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Your Communication Choices

Marketing Emails

You may unsubscribe from marketing emails by selecting the unsubscribe link included in the message. Even after unsubscribing, we may continue to send nonpromotional communications concerning your orders, account, subscription, or our ongoing business relationship.

Text Messages

You may opt out of marketing text messages by replying STOP or following the instructions included in the message. Message and data rates may apply.

Account Information

You may update certain account information by signing into your account or contacting us using the information below.

Cookies

You may manage eligible cookies through your browser settings.

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U.S. State Privacy Rights

Depending on where you live and subject to applicable legal limitations, you may have the right to:

• Confirm whether we process your personal information
• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Obtain a portable copy of certain personal information
• Opt out of the sale or sharing of personal information
• Opt out of targeted advertising
• Limit certain uses of sensitive personal information
• Appeal a decision regarding a privacy request
• Receive equal service and pricing without unlawful discrimination for exercising your privacy rights

These rights are not absolute. We may deny or limit a request when permitted by law, including when information must be retained to complete a transaction, comply with a legal obligation, detect fraud, protect security, or establish or defend legal claims.

Submitting a Privacy Request

To exercise an applicable privacy right, you may email us at info@phresh-h2o.com. Please describe the right you wish to exercise and provide enough information for us to locate the relevant records.

Verification

We may need to verify your identity before completing a request. Verification may require confirming information associated with your account, orders, email address, telephone number, or other records.

We will use information submitted for verification only to evaluate and respond to the request. We will not request more information than reasonably necessary.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you and may contact you directly to verify your identity or confirm the authorization.

Appeals

When applicable, instructions for appealing a denied privacy request will be included in our response.

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Additional Notice for California Residents

This section supplements the other information in this Privacy Notice and applies where the California Consumer Privacy Act applies to our business.

During the preceding 12 months, we may have collected the following categories of personal information:

• Identifiers, such as names, addresses, email addresses, telephone numbers, IP addresses, and account identifiers
• Customer-record information, such as contact, payment, billing, and shipping information
• Commercial information, such as products purchased, considered, or added to a shopping cart
• Internet or electronic-network activity, such as browsing and website-interaction information
• Approximate geolocation information derived from an IP address
• Audio or electronic information contained in customer-service communications
• Professional information when provided during a wholesale or business inquiry
• Inferences regarding product interests and shopping preferences

We may disclose these categories for business purposes to service providers, contractors, payment processors, delivery providers, analytics providers, advertising partners, professional advisers, government authorities, and parties involved in business transactions.

Where our advertising activities are legally considered a sale or sharing, the categories involved may include identifiers and internet or electronic-network activity disclosed to advertising and analytics partners.

We do not use or disclose sensitive personal information to infer characteristics about consumers.

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Children’s Privacy

Our website and products are intended for a general audience and are not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13 without legally required parental consent. If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us at info@phresh-h2o.com. We will review the request and take appropriate action.

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Health and Wellness Information

Our website may contain general information about hydration, wellness, fitness, or alkaline water. Unless we expressly state otherwise, we do not intend to collect medical records, diagnoses, treatment information, or other protected health information through the website.

Please do not submit sensitive medical information through product reviews, general contact forms, social-media pages, or other unsecured communication channels.

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Third-Party Websites and Services

Our website may contain links to third-party websites, social-media platforms, delivery services, payment processors, or other services that we do not operate.

This Privacy Notice does not govern those third parties. Their collection and use of personal information are subject to their own privacy notices and practices. We encourage you to review their privacy information before providing personal information.

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International Visitors

Our business and website are operated from the United States. If you access the website from another country, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Privacy and data-protection laws in those locations may differ from the laws of your country.

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Changes to This Privacy Notice

We may update this Privacy Notice periodically to reflect changes in our business, website, technology, service providers, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this notice. We may provide additional notice of material changes when required by law.

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Contact Us

For questions about this Privacy Notice or our privacy practices, contact us at:

pHresh Incorporated
1200 Riverplace Blvd.
Suite 105, #1186
Jacksonville, FL 32207
Email: info@phresh-h2o.com
Website: phresh-h2o.com